- interdependence-"the underlying key to any strategic alliance, community partnership, or interpersonal collaboration"
- coke/pepsi are interdependent by being constantly aware of their competitor
- Leaders can't adopt strategies that are based on isolationism, competition, or self-interest because that would give too much power. They must adopt strategies that fits the majority's interest.
- "strategic alliance"
- two ways by Friedman-
"Voluntary cooperation of individuals"
- Americans focus on the "go it alone" method which does not work
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